Google activates inbox ad targeting

Google’s Personal Intelligence feature now allows content from Gmail, Drive, and Photos to influence the ads users see on Search. The policy change took effect on October 16, 2026, establishing a direct link between private account data and search ad targeting for users who opt in to the new settings.

The revision alters previous privacy language that stated personalized ads were not based on user content from those specific services. The updated text now includes an exception: the rule applies unless users choose to make data from these services available to other Google services that support personalized ads. Android Authority first identified the change, which was subsequently covered by The Verge.

Personal Intelligence began rolling out in beta at the start of 2026. The feature enables the Gemini assistant to draw on data shared across Google’s ecosystem, including Gmail, Photos, Search, and Drive. By connecting these data silos, the system can process information from one service to refine results in another.

The policy outlines a specific mechanism for this data exchange. Users can authorize services like Search or Gemini apps to access data from Photos or Workspace applications such as Gmail and Drive. In return, Google provides a more personalized experience. The document cites an example where Search processes accessible data to customize content, including the ads displayed to the user.

Google clarifies that it is not handing over full copies of inboxes or photo libraries to advertisers. However, the revised terms permit ad targeting based on the connected content found in these services. This represents a shift from the prior stance where such content was explicitly excluded from personalization criteria.

The policy maintains its existing stance on identifying details. Advertisers will not see personally identifying information, such as a user’s name or email address, without explicit permission. This language remains consistent with earlier versions of the privacy policy.

The feature remains opt-in for all accounts. Users can manage these settings by navigating to the Data & privacy section of their My Account page. From there, they should select Personalization settings and then Manage Personalized Recommendations in Search services. A dedicated button allows users to turn off personalized recommendations entirely if they prefer a non-personalized experience.