Fender drops front standing prices
The singer confirmed that new pricing for the Proper Massive tour will remove premium zones after fans criticized costs exceeding 100 pounds.
By Carolina Wood ·
Sam Fender confirmed that the highest tier of standing tickets for his upcoming stadium tour will be removed. The 32 year old singer announced the decision on Instagram after seeing how fans reacted to the initial price list for the Proper Massive tour. He stated that the division of standing areas into front and back sections would not be used for his shows.
The pricing structure was revealed earlier this week when the tour details were released. An Instagram user named Gavin Davis shared a screenshot of the Wembley listing. The post showed a clear gap in costs between different zones. Front standing tickets were priced at 130.75 pounds. Standard standing tickets cost 98.85 pounds. Seated options ranged from 64.75 pounds to 130.75 pounds.
Fender replied directly to the post to address the concerns. He said the prices were higher than he intended. He explained that any increase in cost should cover the actual expenses of staging the production. He argued that the extra money should not serve as a profit margin for ticketing partners.
The high prices were not unique to London. Listings for other cities also showed standing areas above 100 pounds. In Newcastle, the top price reached 112.90 pounds. Cardiff listed top tickets at 119 pounds. Manchester’s top price was 119.60 pounds. Edinburgh had the highest price in the UK lineup at 120.95 pounds.
Fender described the practice of splitting standing areas into tiers as bollocks. He expressed confusion over how this system became a standard in live music. He emphasized that this setup would not be part of his tour structure.
The tour is scheduled to take place across the summer of 2027. Fender will perform at several major venues. These include St James’s Park in Newcastle, the Principality Stadium in Cardiff, Marley Park in Dublin, Murrayfield in Edinburgh, and the Etihad Stadium in Manchester. Presale opens on Wednesday morning, with general sales beginning on Friday.
This move follows similar actions by other artists. In August, Swedish pop singer Zara Larsson shared a TikTok video discussing ticket costs. She noted that many people wanted to attend her Bangkok show but were deterred by the price. She expressed a desire to be more involved in the pricing process. Fender also confirmed earlier this week that a fourth studio album is in the works. The new project follows his 2025 album People Watching, which won the Mercury prize.
