Amazon prices Thanksgiving dinner bundle at $25, undercutting Walmart

Retailers are competing on price for the holiday season, and Amazon has entered the race with a fixed-cost meal kit that aims to lower the barrier for consumers. The company announced the promotion on November 2, 2026, positioning the offer against similar baskets from major competitors.

Amazon is selling a Thanksgiving dinner bundle for $25. The package includes a frozen eight-pound Butterball turkey, along with ingredients for side dishes and desserts. The assortment features products from well-known brands such as Ocean Spray, Kraft, Stove Top, Campbell’s, McCormick, French’s, and Nestlé Carnation. It also includes items from Amazon’s private label. Specific goods in the box are potatoes, carrots, corn, green beans, turkey gravy mix, stuffing, macaroni and cheese, pie crust, and pumpkin puree.

The kit requires home preparation. It is not a pre-cooked meal, but rather a collection of raw and processed ingredients intended for customers to assemble. Jason Buechel, vice president of Amazon Worldwide Grocery Stores and chief executive officer of Whole Foods Market, stated that the company aims to make it easier for customers to put a delicious meal on the table.

Walmart presented its Holiday Meal Basket on October 28. That package costs $35 and is designed to feed 10 people. It contains 26 items, including a Butterball turkey, stuffing ingredients, mashed potatoes, sides, and pumpkin pie. David Guggina, president and chief executive officer of Walmart U.S., said the basket allows shoppers to bring more food to the table for the set price while simplifying holiday shopping organization.

The key difference between the two offers lies in transparency regarding portion sizes. Walmart explicitly states its basket serves 10 people, which calculates to a cost of $3.50 per person. Amazon has not specified how many servings its $25 package yields. Because the retailer does not provide a headcount, shoppers cannot easily compare the per-person cost of the Amazon bundle against the Walmart option.

Availability for the Amazon promotion began on November 2 and runs through November 26, 2026, or until stock runs out. The offer is accessible in more than 2,300 U.S. cities and localities where same-day grocery delivery is available. The company offers free same-day delivery for orders of at least $25. Shoppers should verify their zip code and check for any additional fees before purchasing.

Customers can find the promotion at Amazon.com/ThanksgivingMeal or by searching for “$25 Thanksgiving Meal” in the Amazon app. The retailer also announced separate discounts for those buying individual items. Frozen turkeys are priced from 79 cents per pound from November 1 to November 26. Fresh turkeys start at 99 cents per pound from November 14 to November 26.

Selected basic Thanksgiving items are available for less than $4 between November 1 and November 26. Appetizers and party supplies receive a 40 percent discount from November 2 to November 14. Prepared sides are marked down 40 percent from November 15 to November 26. Prices and availability may vary by store and location.

Amazon’s $25 bundle sits below Walmart’s $35 price point, but the lack of a specified serving count means the total value depends on how many people eat from the package. Shoppers can compare the specific quantities and included products to determine which option offers the best value for their household size.