Oppo charges 1,799 euros for its new flat flagship
The price of the Find X10 Pro Max matches the iPhone 18 Pro Max and sits just below Samsung's foldable, fueling debate over value in the European market.
By Carolina Wood ·
The new Oppo Find X10 Pro Max will cost 1,799 euros in Europe, a price point that matches the latest iPhone 18 Pro Max. This figure places the non-foldable device only 200 euros below the Samsung Galaxy Z Fold 8, which retails for 1,999 euros in the region.
Reviewers have tested the handset for several weeks and praised its performance, camera quality, and battery life. The phone runs on a MediaTek processor and is described as a capable Android flagship. Despite these positive technical assessments, the high price tag has dampened enthusiasm among European buyers.
The pricing strategy is part of a wider industry trend that the source labels "RAMageddon." AI companies are driving up component costs, which is affecting manufacturers across the board. Samsung's comparable Galaxy S26 Ultra is priced at 1,769 euros, and Xiaomi is rumored to face similar pricing pressures for its next European release.
Consumer reaction online has been sharp. Reddit users pointed out that the new Oppo model costs the same as the iPhone 18 Pro Max. Many noted that the previous generation Find X9 Ultra is still available at a lower price. That older model offers more memory and a larger battery in Europe while costing hundreds of euros less than its successor.
The Find X9 Pro can currently be found in Europe for roughly 1,000 euros. The reviewer suggests this older model may be the better deal for many shoppers who prioritize value. Some buyers in the UK have found promotional offers that lower the cost of the new Find X10 Pro Max, but these deals do not change the standard retail price for most consumers.
The market for high-end smartphones in Europe is currently strained by these rising costs. While the Find X10 Pro Max delivers strong hardware, its position in the market is awkward. It is priced like a premium foldable but remains a flat, non-folding device. This dynamic puts pressure on buyers who are deciding between new technology and the lower cost of previous generations.
